Mad Men season 1 episode 1 Recap and FAQ
Episode Summary
Don Draper, an ad man, faces a dilemma with his cigarette account due to new government restrictions on health claims in ads. At work, he navigates office politics, including guiding new secretary Peggy Olsen and clashing with Rachel Menken from Menken's Department Store over advertising strategies. Don's personal life is complicated, revealed in late-night visits to his lover, Midge, and a strained relationship with his wife, Betty. The episode culminates with Pete Campbell, a
Full Episode S01E01 Recap
Frequently Asked Questions
Why does Don Draper smoke Old Gold cigarettes?
He smokes Old Golds because they were given for free in the service and it became a habit.
What is Don Draper's dilemma with his cigarette account?
The government is cracking down on health claims in cigarette advertising, leaving Don without traditional advertising strategies.
How does Don Draper's colleague suggest they advertise cigarettes now?
They suggest using sex appeal in their advertising campaigns.
Why haven't Sterling Cooper hired any Jewish employees?
It's implied that they never considered it, jokingly suggesting that Jewish employees work for Jewish firms.
What is Peggy Olsen's role at Sterling Cooper?
She is the new secretary, starting her first day in the office.
How does Peggy Olsen's first day go?
She faces challenges adjusting to office culture, including inappropriate comments from Pete Campbell and guidance from Joan Holloway.
What conflict arises in the meeting with Menken's Department Store?
There's a clash between Sterling Cooper's traditional approach and Rachel Menken's desire for a more innovative strategy.
How does Don Draper react to Rachel Menken's assertiveness?
He is offended by her assertiveness and abruptly ends the meeting.
What approach does Don Draper dismiss from Greta Guttman?
He dismisses Greta's psychological approach to advertising, focusing on traditional methods.
What happens between Pete Campbell and Peggy Olsen?
Pete shows up drunk at Peggy's apartment and stays the night, indicating the start of a complicated relationship.
What is the state of Don Draper's marriage as seen in his interactions with his wife?
There is a sense of distance and disconnect in their relationship.
How does Don Draper plan to salvage the Menken's account?
He meets with Rachel Menken at a bar to apologize and discuss her account, ultimately convincing her to continue working with Sterling Cooper.
What are the restrictions on tobacco advertising discussed in the episode?
The restrictions include not being able to make health claims, such as cigarettes being safe, low-tar, or having filters.
